Client:
MW Kasch/BMK
Description:
142 page catalog of toys.
Technology:
Created custom database for client to input and update product information, database had on-line application as well. Color photography was shot and cataloged in database. A custom script was written for X-Data and products/photos were flowed into QuarkXPress for auto page generation. Sell sheets and alternate catalog versions were rapidly produced by updating the existing database/scripts. Photography was repurposed and collaged for different sell sheets and retail plan-o-grams. Client reduced production costs by $5,000 from the first year to the third year of production.
